{"product_id":"influencer-creep-sophie-bishop-9780520402713","title":"Influencer Creep: How Optimization, Authenticity, and Self-Branding Transform Creative Culture","description":"\u003cb\u003eA look at how we are all increasingly expected to be social influencers at work.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e A sculptor works while wearing a GoPro camera to capture Instagram content. A painter decides whether to make pieces that she won't be able to share on Instagram, after her account was blocked for sharing \"sexualized\" content. An artist finds that her portraits of light-skinned women get an algorithmic boost over those featuring dark-skinned models. These creative workers are now using the content-generation skills and promotional strategies pioneered by influencers to compete for visibility online. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eInfluencer Creep\u003c\/i\u003e explores what happens when creative workers must go beyond their work to build a comprehensive online presence. Communications expert Sophie Bishop delineates how professional influencers affected the ways creative workers navigate social media platforms. They must optimize their content to win the favor of opaque algorithms they do not control. They must engage in relentless self-branding, creating a compelling, consistent, and platform-ready image. And that image, in spite of being carefully manufactured, must be perceived as authentic. \u003cp\u003e\u003c\/p\u003e Taking seriously the motivations that drive more and more people into the contest for online visibility, \u003ci\u003eInfluencer Creep\u003c\/i\u003e documents a creative workforce nervously conforming to the monopoly power of social media platforms--and occasionally resisting it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sophie Bishop\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520402715\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520402713\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Sophie Bishop","offers":[{"title":"Hardcover","offer_id":46962018451711,"sku":"9780520402713","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c7db5156-e4d2-476e-ab83-ef3eb1c4f482.jpg?v=1750649068","url":"https:\/\/www.whiterainbookhouse.com\/products\/influencer-creep-sophie-bishop-9780520402713","provider":"WR Book House","version":"1.0","type":"link"}