{"product_id":"influencer-marketing-joyce-costello-9781032562247","title":"Influencer Marketing: Building Brand Communities and Engagement","description":"\u003cp\u003eInfluencers offer brands the ability to deliver the \"right\" communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joyce Costello\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032562242\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032562247\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 332\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.81d","brand":"Joyce Costello","offers":[{"title":"Hardcover","offer_id":47427489890559,"sku":"9781032562247","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_27126712-9c74-4e6a-84c2-0ada7fcf86d1.jpg?v=1761579776","url":"https:\/\/www.whiterainbookhouse.com\/products\/influencer-marketing-joyce-costello-9781032562247","provider":"WR Book House","version":"1.0","type":"link"}