{"product_id":"influencer-relations-duncan-s-chapple-9780906378083","title":"Influencer Relations: Insights on Analyst Value 2e: Expanded second edition","description":"\u003cp\u003e2018 second edition with a new chapter on Gartner Inc's Magic Quadrant. \u003c\/p\u003e\u003cp\u003eValuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world's spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on high-growth markets. No-one has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partners of Kea Company, the world's largest analyst relations consultancy, their book gives their insights into how analyst value is created and captured. The book also includes contributions by notable industry figures, including Andrew Reed, Annelieke Nagel, Anthony Kennada, Bram Weerts, Christopher Manfredi, Derk Erb , Donna Stein, Efrem Mallach, Hank Barnes, Lawrence Hecht, Michael Cot , Neil Pollock, Peggy O'Neill, Rebecca Lieb, Sharon Robinson, and Suyog Shetty.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Duncan S. Chapple, Sven Litke\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0906378087\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780906378083\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Folrose\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.35d","brand":"Duncan S. Chapple","offers":[{"title":"Paperback","offer_id":46401456734463,"sku":"9780906378083","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d1481f2a-b5b3-4656-8d51-65067d2fb35d.jpg?v=1733887613","url":"https:\/\/www.whiterainbookhouse.com\/products\/influencer-relations-duncan-s-chapple-9780906378083","provider":"WR Book House","version":"1.0","type":"link"}