{"product_id":"influencing-shopper-decisions-rebecca-brooks-9781398603639","title":"Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers","description":"\u003cp\u003e\u003cb\u003eShould I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say yes in an increasingly complex, fragmented and fast-changing world?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eConstant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In \u003cb\u003e\u003ci\u003eInfluencing Shopper Decisions\u003c\/i\u003e\u003c\/b\u003e, the authors are market researchers who reveal how brands can help shoppers say yes by better understanding consumer decision-making. \u003cp\u003e\u003c\/p\u003eBy tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and context. Whether you're a CPG brand marketer, digital media company or small business owner, \u003cb\u003e\u003ci\u003eInfluencing Shopper Decisions \u003c\/i\u003e\u003c\/b\u003eprovides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rebecca Brooks, Devora Rogers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398603635\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398603639\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/26\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Rebecca Brooks","offers":[{"title":"Hardcover","offer_id":44053074018559,"sku":"9781398603639","price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_18bc749c-3b51-4337-a3be-4e2ec5e79d1f.jpg?v=1685022250","url":"https:\/\/www.whiterainbookhouse.com\/products\/influencing-shopper-decisions-rebecca-brooks-9781398603639","provider":"WR Book House","version":"1.0","type":"link"}