{"product_id":"information-communication-technologies-and-city-mila-gascze-hernandez-9781605661346","title":"Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World","description":"Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mila Gascó-Hernandez\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1605661341\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781605661346\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Information Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/28\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 438\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.20h x 8.70w x 1.30d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2009 pg. 148","brand":"Mila Gascó-Hernandez","offers":[{"title":"Hardcover","offer_id":48088628986111,"sku":"9781605661346","price":195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9ca97169-1e2c-4f15-83c6-598b75cf66fc.jpg?v=1769105809","url":"https:\/\/www.whiterainbookhouse.com\/products\/information-communication-technologies-and-city-mila-gascze-hernandez-9781605661346","provider":"WR Book House","version":"1.0","type":"link"}