{"product_id":"information-marketing-jennifer-rowley-9781138274334","title":"Information Marketing","description":"In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennifer Rowley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 113827433X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138274334\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.80d","brand":"Jennifer Rowley","offers":[{"title":"Paperback","offer_id":48444029206783,"sku":"9781138274334","price":73.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_38e1c6fa-ffa6-4c8b-ad34-aac5b5b257ec.jpg?v=1777209516","url":"https:\/\/www.whiterainbookhouse.com\/products\/information-marketing-jennifer-rowley-9781138274334","provider":"WR Book House","version":"1.0","type":"link"}