{"product_id":"inhabit-brand-esmzs-rottschafer-9781069593306","title":"Inhabit Brand: Enabling Brands for What's Next","description":"\u003cp\u003e\u003cstrong\u003eBrand strategy is stuck - trapped in outdated models and marketing silos. \u003cem\u003eInhabit Brand\u003c\/em\u003e gets it moving again.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor decades, brand strategy has failed to evolve. Current approaches like purpose and positioning weren't built for today's complexity. The result: brands left strategically adrift, lacking both meaning and function, while organizations struggle to adapt, grow, and stay relevant in a fast-changing world. According to Interbrand, companies have lost trillions in brand value opportunity since 2000.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInhabit Brand: Enabling Brands for What's Next introduces a new way forward. Rooted in systems thinking, futures, and business design, it reframes brand as something to be inhabited across an organization - not just expressed in marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt its centre is a new strategic imperative: \u003cstrong\u003eenabling possibility\u003c\/strong\u003e. With practical frameworks and examples, the book shows how brand can operate at the core of business strategy and become a true operating system for growth and change. It features four modes of enablement, the Brand Operating Idea (BOI), and systems principles.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReaders will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild brand strategy that is coherent and adaptive\u003c\/li\u003e\n\u003cli\u003eUse brand as an operating system for innovation and transformation\u003c\/li\u003e\n\u003cli\u003eEnable alignment across people and operations\u003c\/li\u003e\n\u003cli\u003eDesign better systems with four modes of enablement\u003c\/li\u003e\n\u003cli\u003eLean into complexity for greater capacity and generative brand value\u003c\/li\u003e\n\u003cli\u003eMake brand's value more tangible and measurable\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA guide for strategists, leaders, and brand-builders who know brand strategy should be doing more - and are ready to enable what comes next.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Esmé Rottschafer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1069593303\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781069593306\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Popjunkie Culture Goods\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"Esmé Rottschafer","offers":[{"title":"Paperback","offer_id":48447055069439,"sku":"9781069593306","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9c2e95a6-c4f7-47a9-bfd4-6c94d7ed76a7.jpg?v=1777228509","url":"https:\/\/www.whiterainbookhouse.com\/products\/inhabit-brand-esmzs-rottschafer-9781069593306","provider":"WR Book House","version":"1.0","type":"link"}