{"product_id":"innovating-at-the-top-r-berger-9780230575738","title":"Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit","description":"More than ever, today's rapidly changing global markets increase the risks and rewards for innovations. But amidst rising uncertainties and greater competition, can CEOs improve the chances for successful innovation? \u003cp\u003e\u003c\/p\u003eInnovating at the Top presents revealing interviews with CEOs at nine highly innovative international corporations - Bosch, Genentech, Infosys, Nokia, Research in Motion, SAP, 3M, Toyota, and Unilever - to gain their views how to encourage and support innovation. \u003cp\u003e\u003c\/p\u003eWhen CEOs across three continents express many similar opinions about stimulating innovation, it is clear there are fundamental principles and methods all CEOs should explore to spin up the flywheel of innovation. \u003cp\u003e\u003c\/p\u003eInnovating at the Top distils 10 Key Innovation Drivers from insightful CEO recommendations and advice. These innovation management practices can help every CEO consider proven ways to raise the probability a company can reach and sustain stronger innovative performance. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e R. Berger, S. Dutta, T. Raffel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230575730\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230575738\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/19\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.45w x 0.72d","brand":"R. Berger","offers":[{"title":"Hardcover","offer_id":44190991057151,"sku":"9780230575738","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cff62dcc-e838-4c7b-8f99-976eb0703369.jpg?v=1690873429","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovating-at-the-top-r-berger-9780230575738","provider":"WR Book House","version":"1.0","type":"link"}