{"product_id":"innovation-and-capacity-building-demetris-vrontis-9783319909448","title":"Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Demetris Vrontis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319909444\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319909448\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.75d","brand":"Demetris Vrontis","offers":[{"title":"Hardcover","offer_id":48089109004543,"sku":"9783319909448","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_78d17ff9-6164-4e59-aac6-2773e5da6ae1.jpg?v=1769108236","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovation-and-capacity-building-demetris-vrontis-9783319909448","provider":"WR Book House","version":"1.0","type":"link"}