{"product_id":"innovation-and-export-manon-enjolras-9781786306203","title":"Innovation and Export: The Joint Challenge of the Small Company","description":"The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Manon Enjolras\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1786306204\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781786306203\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Iste\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d","brand":"Manon Enjolras","offers":[{"title":"Hardcover","offer_id":49000468971775,"sku":"9781786306203","price":177.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/innovation-and-export-manon-enjolras-9781786306203","provider":"WR Book House","version":"1.0","type":"link"}