{"product_id":"innovation-and-marketing-in-the-david-wesley-9780566091674","title":"Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap","description":"\u003cp\u003eInnovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. \u003ci\u003eInnovation and Marketing in the Video Game Industry\u003c\/i\u003e identifies patterns that will help engineers, developers, and marketing executives to formulate better innovation strategies and successfully bring new products to market.\u003c\/p\u003e\u003cp\u003eThe book shows how some video game companies have used radical innovations to attract new customers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. The authors compare product features, marketing strategies, and the supply chain to help better understand this valuable industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Wesley,Gloria Barczak\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0566091674\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780566091674\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2011 pg. 102","brand":"David Wesley","offers":[{"title":"Hardcover","offer_id":48112754196735,"sku":"9780566091674","price":210.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_422aa384-9a8b-49ff-9cc5-93ab09fb78d9.jpg?v=1769610712","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovation-and-marketing-in-the-david-wesley-9780566091674","provider":"WR Book House","version":"1.0","type":"link"}