{"product_id":"innovation-and-new-product-marketing-david-f-midgley-9781138788398","title":"Innovation and New Product Marketing","description":"\u003cp\u003eThis volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David F. Midgley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138788392\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138788398\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.10d","brand":"David F. Midgley","offers":[{"title":"Hardcover","offer_id":48449289191679,"sku":"9781138788398","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5ea5318f-6a34-4f53-ae95-2d7cdba32060.jpg?v=1777262717","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovation-and-new-product-marketing-david-f-midgley-9781138788398","provider":"WR Book House","version":"1.0","type":"link"}