{"product_id":"innovation-feast-susie-white-9780648137245","title":"Innovation Feast: Create New Product Ideas to Feed Your Hungry Business","description":"\u003cp\u003eIs your business starved of successful new product innovation?\u003c\/p\u003e\u003cp\u003eIf your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth.\u003c\/p\u003e\u003cp\u003eInnovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework. \u003c\/p\u003e\u003cp\u003ePacked full of practical hands-on innovation tools and exercises, you'll learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUncover fresh consumer insights to inspire new product ideas.\u003c\/li\u003e \u003cli\u003eIdentify untapped opportunities where your competitors won't go.\u003c\/li\u003e \u003cli\u003eCreate a three-year pipeline of winning product ideas to fuel business growth.\u003c\/li\u003e \u003cli\u003eManage your innovation plans to prioritise resources and maximise in-market success.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eInnovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success?\u003c\/p\u003e \u003cp\u003eIf your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susie White\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0648137244\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780648137245\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grammar Factory Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/15\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 204\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Susie White","offers":[{"title":"Paperback","offer_id":48443603910911,"sku":"9780648137245","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_777e9790-50bd-4484-831c-85b320b1e3bc.jpg?v=1777206564","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovation-feast-susie-white-9780648137245","provider":"WR Book House","version":"1.0","type":"link"}