{"product_id":"innovation-in-action-christian-walsh-9781394396269","title":"Innovation in Action: Unlock Curiosity, Creativity and Clarity with the Ductri Toolkit","description":"\u003cp\u003e\u003cb\u003eA proven framework to turn your best ideas into lasting change.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity - it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eInnovation in Action\u003c\/i\u003e introduces the DUCTRI Toolkit -- a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.\u003c\/p\u003e \u003cp\u003eInside, you'll find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eOver 30 field-tested tools with step-by-step guidance on what, why, when and how to use each one\u003c\/li\u003e \u003cli\u003eReal-world case studies from healthcare, technology, social enterprise and more -- showing innovation in action across products, services and systems in diverse industries\u003c\/li\u003e \u003cli\u003ePractical frameworks for building the curiosity, creativity and clarity mindsets that drive lasting change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a manager driving innovation, a consultant needing proven client tools, or a leader navigating organisational change, \u003ci\u003eInnovation in Action\u003c\/i\u003e provides a complete path from ideation to implementation. The tools are practical, the guidance is specific, and the approach actually works.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Walsh,Vaughan Broderick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394396260\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394396269\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/03\/2026\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Christian Walsh","offers":[{"title":"Paperback","offer_id":48588451119359,"sku":"9781394396269","price":23.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/innovation-in-action-christian-walsh-9781394396269","provider":"WR Book House","version":"1.0","type":"link"}