{"product_id":"innovation-in-pricing-andreas-hinterhuber-9781138738256","title":"Innovation in Pricing: Contemporary Theories and Best Practices","description":"\u003cp\u003ePricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.\u003c\/p\u003e\u003cp\u003eThis new edition of \u003ci\u003eInnovation in Pricing\u003c\/i\u003e builds on the success of the first, examining the ways in which pricing innovation can drive profits through cutting-edge academic research and best practice case studies from leading academics, business practitioners and consultants in pricing. \u003c\/p\u003e\u003cp\u003eThe second edition has been fully revised and updated according to the latest developments in pricing, with: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003erevisions to all chapters\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003enew chapters, including a chapter on business model and pricing model innovation \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ea new introduction that makes explicit just what strategic pricing can do for your organization. \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andreas Hinterhuber\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138738255\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138738256\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/08\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 406\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.94d\u003c\/p\u003e","brand":"Andreas Hinterhuber","offers":[{"title":"Hardcover","offer_id":45265018519807,"sku":"9781138738256","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_035b609c-1288-4fc8-b153-450f12b21840.jpg?v=1713419911","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovation-in-pricing-andreas-hinterhuber-9781138738256","provider":"WR Book House","version":"1.0","type":"link"}