{"product_id":"innovation-in-services-marketing-dr-shyam-banshidhar-shukla-9798895884812","title":"Innovation in Services Marketing: Navigating Services Marketing in a Digitally Connected World","description":"\u003cp\u003eThe book Innovation in Services Marketing by Dr. Shyam Shukla explores the evolving landscape of service industries and how innovation plays a pivotal role in shaping marketing strategies. The author emphasizes the increasing importance of creativity and adaptability in service-based businesses, where traditional marketing tactics often fall short. Through real-life case studies, Dr. Shukla presents actionable insights on the use of technology, customer-centric approaches, and value-driven marketing innovations to achieve competitive advantage. He also addresses the challenges service providers face in a rapidly changing environment, such as the rise of digital platforms and the need for personalized services. With a strong focus on practical applications, the book serves as a valuable resource for marketers, business leaders, and students looking to understand the critical intersection of innovation and marketing in the service sector. Dr. Shukla's work is particularly relevant in today's dynamic and customer-focused business environment.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dr Shyam Banshidhar Shukla\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798895884812\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"Dr Shyam Banshidhar Shukla","offers":[{"title":"Paperback","offer_id":48852354138367,"sku":"9798895884812","price":15.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/innovation-in-services-marketing-dr-shyam-banshidhar-shukla-9798895884812","provider":"WR Book House","version":"1.0","type":"link"}