{"product_id":"innovation-management-jan-van-den-ende-9781352012446","title":"Innovation Management","description":"\u003cp\u003eNot solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website.\u003cbr\u003eIt is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jan Van Den Ende\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1352012448\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781352012446\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.88h x 8.00w x 0.69d","brand":"Jan Van Den Ende","offers":[{"title":"Hardcover","offer_id":44064360530175,"sku":"9781352012446","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c0997e73-b13e-4010-9782-f9f642ba68e6.jpg?v=1685395023","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovation-management-jan-van-den-ende-9781352012446","provider":"WR Book House","version":"1.0","type":"link"}