{"product_id":"innovation-market-archetypes-and-outcome-soumodip-sarkar-9783790819458","title":"Innovation, Market Archetypes and Outcome: An Integrated Framework","description":"\u003cp\u003eThis book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Soumodip Sarkar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 379081945X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783790819458\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Physica-Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.44h x 6.54w x 0.70d","brand":"Soumodip Sarkar","offers":[{"title":"Hardcover","offer_id":48487065026815,"sku":"9783790819458","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_060d54bc-aa08-4364-a5c4-1fc2a400c10c.jpg?v=1778058119","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovation-market-archetypes-and-outcome-soumodip-sarkar-9783790819458","provider":"WR Book House","version":"1.0","type":"link"}