{"product_id":"innovation-project-management-harold-kerzner-9781119931249","title":"Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects","description":"\u003cb\u003eINNOVATION PROJECT MANAGEMENT\u003c\/b\u003e \u003cp\u003e\u003cb\u003eACTIONABLE TOOLS, PROCESSES, AND METRICS FOR SUCCESSFULLY MANAGING INNOVATION PROJECTS, WITH EXCLUSIVE INSIGHTS FROM WORLD-CLASS ORGANIZATIONS AROUND THE WORLD\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe newly revised Second Edition of \u003ci\u003eInnovation Project Management \u003c\/i\u003eoffers students and practicing professionals the tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program. \u003c\/p\u003e\u003cp\u003eThe highly qualified author analyzes innovation from all sides; through this approach, \u003ci\u003eInnovation Project Management \u003c\/i\u003ebreaks down traditional project management methods and explains why and how innovation projects should be managed differently. \u003c\/p\u003e\u003cp\u003eThe Second Edition includes exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego. Each case study contains questions for discussion, and instructors have access to an Instructor's Manual via the book's companion website. \u003c\/p\u003e\u003cp\u003eSpecific ideas discussed in\u003ci\u003e Innovation Project Management\u003c\/i\u003e include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eContinuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development\u003c\/li\u003e \u003cli\u003eIdentifying core competencies using SWOT analysis and nondisclosure agreements, secrecy agreements, and confidentiality agreements\u003c\/li\u003e \u003cli\u003eImplications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases\u003c\/li\u003e \u003cli\u003eMeasuring intangible assets, customer\/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith its highly detailed and comprehensive coverage of the field, and with case studies from leading companies to show how concepts are applied in real-world situations, \u003ci\u003eInnovation Project Management\u003c\/i\u003e is a must-have title for practicing project managers, as well as students in project management, innovation, and entrepreneurship programs.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Harold Kerzner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 111993124X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119931249\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/28\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 624\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.29h x 7.48w x 1.10d\u003c\/p\u003e","brand":"Harold Kerzner","offers":[{"title":"Hardcover","offer_id":44069426594047,"sku":"9781119931249","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e2bcb52b-d3a3-4158-aa72-566c7efdd29f.jpg?v=1685424650","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovation-project-management-harold-kerzner-9781119931249","provider":"WR Book House","version":"1.0","type":"link"}