{"product_id":"innovations-in-services-marketing-and-anita-goyal-9781466646711","title":"Innovations in Services Marketing and Management: Strategies for Emerging Economies","description":"Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anita Goyal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466646713\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466646711\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 331\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.94d","brand":"Anita Goyal","offers":[{"title":"Hardcover","offer_id":47520436257023,"sku":"9781466646711","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b29895e9-1bb6-47c7-8e62-5a2f171b8a58.jpg?v=1762885366","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovations-in-services-marketing-and-anita-goyal-9781466646711","provider":"WR Book House","version":"1.0","type":"link"}