{"product_id":"innovations-in-social-marketing-and-walter-wymer-9783319198682","title":"Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities","description":"Part I. Theoretical Developments.-​ Chapter 1. Formulating Effective Social Marketing and Public Health Communication Stategies; Walter Wymer.- Chapter 2. Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program; Simone Pettigrew, Lisa Weir, Mark Williams and Sharyn Rundle-Thiele.- Chapter 3. Digital Innovation in Social Marketing: A Systematic Literature Review of Social Marketing Interventions Using Digital Channels for Engagement; Krysztof Kubacki, Sharyn Rundle-Thiele, Lisa Schuster, Carla Wessels, Naomi Gruneklee.- Chapter 4. Does context matter? Australian Consumers' Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising; Sandra Jones and Katherine Eagleton.- Chapter 5. Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach; Linda Brennan, Wayner Binney and John Hall.- Chapter 6. Faces of Power, Ethical Decision Making and Moral Intesity; Jan Brace-Govan.- Chapter 7. Social Influence and Blood Donation: Cultural Differences between Scotland and Australia; Rebekah Russell-Bennett, Geoff Smith, Kathleen Chell and Jennifer Goulden.- Chapter 8. On Dreching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation; Gonzalo Diaz Meneses and Ignacio Luri Rodríguez.- Chapter 9. Innovations in Social Marketing and Public Health Communication: Improving Quality of Life for Individuals and Communities; Marlize Terblanche-Smit and Nic Terblanche.- Chapter 10. Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns towards Possible Increased Consumption; Joana Gidinho and Helena Alves.- Part II. Applied Research.- Chapter 11. Promoting Mental Health and Well-Being in Individuals and Communities: The 'Act-Belong-Commit' Campaign; Rob Donovan and Julia Anwar-Henry.- Chapter 12. Preparation without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic; Sandra Jones, Don Iverson, Max Sutherland, Chris Puplick, Julian Gold and Louise Waters.- Chapter 13. FASD Prevention Interventions Valued by Australian and Canadian Women; Sharyn Rundle-Thiele, Robin Thurmeier, Sameer Deshpande, Magdalena Cismaru, Anne Lavack, Noreen Agrey and Renata Anibaldi.- Chapter 14. Does Social Marketing Have a Role in Skin Cancer; Tim Crowley and Maurice Murphy.- Chapter 15. Tomorrow's World: Collaborations, Consultations and Conversations for Change; Sinead Duane, Christine Domegan and Patricia McHugh.- Chapter 16. 'Working without Occupational Health and Safety is a Thing of the Past': The Effectiveness of a Workplace Health and Safety Campaign in Andalusia (Spain); María José Montero-Simó, Rafael Araque-Padilla and Juan Miguel Rey Pino.- Chapter 17. Improving Quality of Life by Preventing Obesity; Tatiana Levit, Lisa Watson and Anne M. Lavack.- Chapter 18. The One to One Movement: The New Social Business Model; M. Isabel Sánchez-Hernández.- Chapter 19. The Nature of Family Decision Making at the Bottom of the Pyramid (BoP) - Social and Managerial Implications; Shruti Gupta and christina Sesa.- Chapter 20. Designing Social Marketing Activities to Impact the Shaping of Expectations of Migrants in Health Service Encounters: The Case of African Migrant Blood Donation in Australia; Ahmed Ferdous, Michael Polonsky, Bianca Brijnath and Andre Renzaho.- Chapter 21. Sustainability Marketing: Reconfiguring the Boudaries of Social Marketing; Ken Peattie.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Walter Wymer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319198688\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319198682\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 389\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.88d","brand":"Walter Wymer","offers":[{"title":"Hardcover","offer_id":44125953130751,"sku":"9783319198682","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_10a39fec-e0a5-4f6f-9c07-aa8304d80100.jpg?v=1687445486","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovations-in-social-marketing-and-walter-wymer-9783319198682","provider":"WR Book House","version":"1.0","type":"link"}