{"product_id":"innovative-approaches-in-drug-discovery-bhushan-patwardhan-9780128018149","title":"Innovative Approaches in Drug Discovery: Ethnopharmacology, Systems Biology and Holistic Targeting","description":"\u003cp\u003eDespite considerable technological advances, the pharmaceutical industry is experiencing a severe innovation deficit, especially in the discovery of new drugs. \u003ci\u003eInnovative Approaches in Drug Discovery: Ethnopharmacology, Systems Biology and Holistic Targeting\u003c\/i\u003e provides a critical review and analysis of health, disease and medicine, and explores possible reasons behind the present crisis in drug discovery. The authors illustrate the benefits of systems biology and pharmacogenomics approaches, and advocate the expansion from disease-centric discovery to person-centric therapeutics involving holistic, multi-target, whole systems approaches. This book lays a path for reigniting pharmaceutical innovation through a disciplined reemergence of pharmacognosy, embracing open innovation models and collaborative, trusted public-private partnerships. With unprecedented advances made in the development of biomedically-relevant tools and technologies, the need is great and the time is now\u003ci\u003e \u003c\/i\u003efor a renewed commitment towards expanding the repertoire of medicines. By incorporating real-life examples and state-of-the-art reviews, this book provides valuable insights into the discovery and development strategies for professionals, academicians, and students in the pharmaceutical sciences.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bhushan Patwardhan,Rathnam Chaguturu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0128018143\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780128018149\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Academic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/04\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 480\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 1.00d","brand":"Bhushan Patwardhan","offers":[{"title":"Paperback","offer_id":48086370943231,"sku":"9780128018149","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4307b18e-0e05-41f4-8875-7e12cee69b79.jpg?v=1769094307","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovative-approaches-in-drug-discovery-bhushan-patwardhan-9780128018149","provider":"WR Book House","version":"1.0","type":"link"}