{"product_id":"innovative-marketing-communications-guy-masterman-9781138129726","title":"Innovative Marketing Communications","description":"\u003cp\u003e\u003cstrong\u003eInnovative Marketing Communications for Events Management\u003c\/strong\u003e provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith a strong practical underpinning, \u003cstrong\u003eInnovative Marketing Communications for Events Management\u003c\/strong\u003e emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guy Masterman,Emma Wood\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138129720\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138129726\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.81d","brand":"Guy Masterman","offers":[{"title":"Hardcover","offer_id":48621969277183,"sku":"9781138129726","price":265.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/innovative-marketing-communications-guy-masterman-9781138129726","provider":"WR Book House","version":"1.0","type":"link"}