{"product_id":"innovative-solutions-apala-lahiri-chavan-9781439810491","title":"Innovative Solutions: What Designers Need to Know for Today's Emerging Markets","description":"\u003cp\u003eExpanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. \u003cstrong\u003eInnovative Solutions: What Designers Need to Know for Today's Emerging Markets\u003c\/strong\u003e describes the landscape of these new markets and discusses research and design methodologies tailored to them.\u003c\/p\u003e\u003cp\u003eLocal designers and researchers offer insight directly from the depths of India, China, and other parts of the world. They take an in-depth look at user research methods in underserved communities, new tools such as ecosystems mapping to define the elements impacting innovation and design decisions, and methodologies to develop solution spaces based on the output from user research studies. The book then presents real-life examples through case studies and interviews. The case studies draw not only from the authors' work with clients such as HP Labs, Nokia, Haier, Philips, Intel, and A Piece of Pie, but also from user experience and the results of innovation research across the globe. The interviews include conversations with leaders in innovation such as Roopa Purushothaman, Tapan Parikh, Ram Sehgal, Steve Portigal, Dmitry Volkov, and Darelle van Greunen.\u003c\/p\u003e\u003cp\u003eA fascinating perspective of the users and ecosystem in emerging nations, the book provides deeper insights on how a user-centered innovation and design approach has been applied in practical settings. Examining the challenges of innovating and designing for emerging markets, it incorporates research and practice to explore new ways of uncovering the riches and opportunities in innovation and design for emerging markets. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Apala Lahiri Chavan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1439810494\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781439810491\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/16\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 12\/01\/2010 pg. 177","brand":"Apala Lahiri Chavan","offers":[{"title":"Hardcover","offer_id":48088264311039,"sku":"9781439810491","price":270.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fc696ef8-020a-453a-af40-c2a66b0919d8.jpg?v=1769103948","url":"https:\/\/www.whiterainbookhouse.com\/products\/innovative-solutions-apala-lahiri-chavan-9781439810491","provider":"WR Book House","version":"1.0","type":"link"}