{"product_id":"inside-the-indian-business-mind-katherine-zubko-9780313378294","title":"Inside the Indian Business Mind: A Tactical Guide for Managers","description":"\u003cp\u003e\u003cb\u003eThis practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThere is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. \u003ci\u003eInside the Indian Business Mind: A Tactical Guide for Managers\u003c\/i\u003e offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams. \u003cp\u003e\u003c\/p\u003eThe book is not a list of dos and don'ts. Rather, it approaches doing business in India from the perspective of in-depth cultural models, translating cultural knowledge into practical working strategies. The authors, an Indian who has worked in the United States and an American who has worked in India, arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians--ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Katherine Zubko,Raj Sahay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313378290\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313378294\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.40w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 12\/01\/2010 pg. 8\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2011\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2011 pg. 94","brand":"Katherine Zubko","offers":[{"title":"Hardcover","offer_id":47421047046399,"sku":"9780313378294","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dc793c2f-d3a3-48ea-916e-47fbbd325bec.jpg?v=1761526560","url":"https:\/\/www.whiterainbookhouse.com\/products\/inside-the-indian-business-mind-katherine-zubko-9780313378294","provider":"WR Book House","version":"1.0","type":"link"}