{"product_id":"inside-the-tornado-geoffrey-a-moore-9780060745813","title":"Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets","description":"\u003cp\u003eIn this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.\u003c\/p\u003e\u003cp\u003eOnce a product \"crosses the chasm\" it is faced with the \"tornado,\" a make or break time period where mainstream customers determine whether the product takes off or falls flat. In \u003cem\u003eInside the Tornado\u003c\/em\u003e, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Geoffrey A. Moore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0060745819\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780060745813\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/27\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.32w x 0.68d","brand":"Geoffrey A. Moore","offers":[{"title":"Paperback","offer_id":44051867664639,"sku":"9780060745813","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_905d5301-8575-4fe7-bb66-bb73a4cfb96c.jpg?v=1685015647","url":"https:\/\/www.whiterainbookhouse.com\/products\/inside-the-tornado-geoffrey-a-moore-9780060745813","provider":"WR Book House","version":"1.0","type":"link"}