{"product_id":"inside-your-customers-imagination-chip-r-bell-9781523090204","title":"Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions","description":"\u003cb\u003e\"Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results.\" \u003cbr\u003e--Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eOrganizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, \"If I had asked people what they wanted, they would have said faster horses.\" \u003cp\u003e\u003c\/p\u003eTo surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. \u003cp\u003e\u003c\/p\u003eUsing examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chip R. Bell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1523090200\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781523090204\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/08\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 0.90d","brand":"Chip R. Bell","offers":[{"title":"Hardcover","offer_id":43941654298879,"sku":"9781523090204","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_07e346a3-d8bb-490d-9c16-54d89e8352ca.jpg?v=1681454186","url":"https:\/\/www.whiterainbookhouse.com\/products\/inside-your-customers-imagination-chip-r-bell-9781523090204","provider":"WR Book House","version":"1.0","type":"link"}