{"product_id":"inspiration-n-ind-9781349514793","title":"Inspiration: Capturing the Creative Potential of Your Organization","description":"This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e N. Ind,C. Watt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349514799\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349514793\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 173\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d","brand":"N. Ind","offers":[{"title":"Paperback","offer_id":48088059019519,"sku":"9781349514793","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_65e7b737-cf34-4065-af16-355078679885.jpg?v=1769102877","url":"https:\/\/www.whiterainbookhouse.com\/products\/inspiration-n-ind-9781349514793","provider":"WR Book House","version":"1.0","type":"link"}