{"product_id":"inspire-good-bill-weger-9781426989087","title":"Inspire Good: Nonprofit Marketing for a Better World","description":"If you are a nonprofit marketer seeking to learn how to inspire more good, you'll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change; leverage new and traditional media to accomplish your goals; and use proven theories, practices and success stories to your advantage. You'll also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, you'll outperform your peers from the biggest corporations with larger budgets. \u003ci\u003eInspire Good\u003c\/i\u003e boils down to getting people to take positive action that makes a difference.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Weger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1426989083\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781426989087\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Trafford Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.46d","brand":"Bill Weger","offers":[{"title":"Paperback","offer_id":48444813476095,"sku":"9781426989087","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b9351cc8-462f-4e37-8838-eb086460de16.jpg?v=1777214726","url":"https:\/\/www.whiterainbookhouse.com\/products\/inspire-good-bill-weger-9781426989087","provider":"WR Book House","version":"1.0","type":"link"}