{"product_id":"intangible-asset-valuation-william-yuen-9798272663375","title":"Intangible Asset Valuation: A Comprehensive Guide to Valuing Brands, IP, Technology, and Human Capital: Theory, Methods, Regulation, and Practice","description":"\u003cp\u003e\u003cb\u003eIntangible Asset Valuation: A Comprehensive Guide to Valuing Brands, IP, Technology, and Human Capital\u003c\/b\u003e is the authoritative, hands-on resource for finance professionals, investors, and entrepreneurs navigating the complexities of modern valuation. Part of the \"Valuation in Practice Series\" by Ascent Partners, this volume bridges rigorous theory with practical tools and real-world case studies-empowering you to value the assets that drive today's economy.\u003c\/p\u003e\u003cp\u003eInside, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStep-by-step frameworks for valuing intellectual property, technology, brands, customer relationships, and workforce assets\u003c\/li\u003e\n\u003cli\u003eIn-depth coverage of cost, market, and income-based approaches-including advanced methods like Relief-from-Royalty and Multi-Period Excess Earnings Method (MPEEM)\u003c\/li\u003e\n\u003cli\u003eIndustry-specific guidance for sectors such as SaaS, biotech, consumer goods, media, and more\u003c\/li\u003e\n\u003cli\u003ePractical tools: Excel templates, Python scripts, IFRS\/GAAP disclosure checklists, and best-practice frameworks\u003c\/li\u003e\n\u003cli\u003eGuidance on regulatory, legal, and international issues-transfer pricing, tax planning, and purchase price allocation\u003c\/li\u003e\n\u003cli\u003eCommon pitfalls, best practices, and ethical considerations for valuation professionals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're valuing a pre-revenue startup, a high-growth SaaS business, or a cross-border acquisition, this book delivers the frameworks, checklists, and insights you need to make informed, defensible decisions.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWritten by the expert team at Ascent Partners, \"Valuation in Practice\" is your trusted companion for mastering valuation-across industries, geographies, and stages of growth.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Yuen,Paul Wu,Wayne Hu\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798272663375\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/02\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.38d","brand":"William Yuen","offers":[{"title":"Paperback","offer_id":48437580923135,"sku":"9798272663375","price":28.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_df1fc81e-c059-45a0-9562-6a1d460c8801.jpg?v=1777162700","url":"https:\/\/www.whiterainbookhouse.com\/products\/intangible-asset-valuation-william-yuen-9798272663375","provider":"WR Book House","version":"1.0","type":"link"}