{"product_id":"intangience-ernie-ross-9798887506319","title":"Intangience: How Human Connection Creates Value Between People, Brands, and Ideologies","description":"In \u003ci\u003eIntangience\u003c\/i\u003e, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts. \u003cp\u003e\u003c\/p\u003eThrough compelling stories--from converting gang leaders through basketball to rescuing a national brewery from foreign competition--Ross demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact). \u003cp\u003e\u003c\/p\u003eWhether you're building a brand, leading an organization, or seeking greater meaning in your personal life, \u003ci\u003eIntangience\u003c\/i\u003e provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ernie Ross\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798887506319\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Forbes Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.80w x 0.30d","brand":"Ernie Ross","offers":[{"title":"Hardcover","offer_id":48799052300543,"sku":"9798887506319","price":28.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/intangience-ernie-ross-9798887506319","provider":"WR Book House","version":"1.0","type":"link"}