{"product_id":"integrated-advertising-promotion-and-marketing-anubhav-mishra-9781032603100","title":"Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World","description":"\u003cp\u003eThis book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anubhav Mishra, Tata Sai Vijay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032603100\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032603100\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge Chapman \u0026amp; Hall\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 366\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.79d","brand":"Anubhav Mishra","offers":[{"title":"Paperback","offer_id":44598421520639,"sku":"9781032603100","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d6e11ccb-ac93-43bc-be1f-4183b37f968e.jpg?v=1702382420","url":"https:\/\/www.whiterainbookhouse.com\/products\/integrated-advertising-promotion-and-marketing-anubhav-mishra-9781032603100","provider":"WR Book House","version":"1.0","type":"link"}