{"product_id":"integrated-brand-marketing-and-measuring-p-kitchen-9780230577343","title":"Integrated Brand Marketing and Measuring Returns","description":"A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e P. Kitchen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230577342\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230577343\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 181\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.40w x 0.60d","brand":"P. Kitchen","offers":[{"title":"Hardcover","offer_id":47420765896959,"sku":"9780230577343","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ea0141c8-78ae-4eab-88cd-bd808c36239d.jpg?v=1761526359","url":"https:\/\/www.whiterainbookhouse.com\/products\/integrated-brand-marketing-and-measuring-p-kitchen-9780230577343","provider":"WR Book House","version":"1.0","type":"link"}