{"product_id":"integrated-brand-marketing-and-measuring-p-kitchen-9781349367054","title":"Integrated Brand Marketing and Measuring Returns","description":"A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e P. Kitchen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349367052\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349367054\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/27\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 181\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.42d","brand":"P. Kitchen","offers":[{"title":"Paperback","offer_id":48994862432511,"sku":"9781349367054","price":54.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/integrated-brand-marketing-and-measuring-p-kitchen-9781349367054","provider":"WR Book House","version":"1.0","type":"link"}