{"product_id":"integrated-marketing-communication-robyn-blakeman-9781538176337","title":"Integrated Marketing Communication: Creative Strategy from Idea to Implementation","description":"\u003cp\u003eWith new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding\/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robyn Blakeman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538176335\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538176337\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/22\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.81d","brand":"Robyn Blakeman","offers":[{"title":"Paperback","offer_id":44159576670463,"sku":"9781538176337","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1b1c7f06-bf4d-4d77-a3e0-0a69d7d1aa43.jpg?v=1689083434","url":"https:\/\/www.whiterainbookhouse.com\/products\/integrated-marketing-communication-robyn-blakeman-9781538176337","provider":"WR Book House","version":"1.0","type":"link"}