{"product_id":"integrated-marketing-communications-in-football-argyro-elisavet-manoli-9780367690649","title":"Integrated Marketing Communications in Football","description":"\u003cp\u003eThis book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Argyro Elisavet Manoli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367690640\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367690649\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.33d","brand":"Argyro Elisavet Manoli","offers":[{"title":"Paperback","offer_id":47579583807743,"sku":"9780367690649","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad44f734-c1b1-478c-be46-b784f2f1706b.jpg?v=1763875206","url":"https:\/\/www.whiterainbookhouse.com\/products\/integrated-marketing-communications-in-football-argyro-elisavet-manoli-9780367690649","provider":"WR Book House","version":"1.0","type":"link"}