{"product_id":"integrated-marketing-communications-in-risk-robert-s-littlefield-9781793618771","title":"Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach","description":"\u003cp\u003e\u003ci\u003eIntegrated Marketing Communications in Risk and Crisis Contexts\u003c\/i\u003e introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert S. Littlefield,Deanna D. Sellnow,Timothy L. Sellnow\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1793618771\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781793618771\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/09\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Robert S. Littlefield","offers":[{"title":"Hardcover","offer_id":48065829142783,"sku":"9781793618771","price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_239565de-b29a-4019-b8ce-89009ca36eba.jpg?v=1768677560","url":"https:\/\/www.whiterainbookhouse.com\/products\/integrated-marketing-communications-in-risk-robert-s-littlefield-9781793618771","provider":"WR Book House","version":"1.0","type":"link"}