{"product_id":"integrated-marketing-communications-strategies-and-manuel-alonso-dos-santos-9781522576174","title":"Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations","description":"As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Manuel Alonso Dos Santos\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522576177\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522576174\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/25\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.81d","brand":"Manuel Alonso Dos Santos","offers":[{"title":"Hardcover","offer_id":44717573472511,"sku":"9781522576174","price":215.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_79c3d3c4-c66c-4b97-b77f-bb98d7743881.jpg?v=1705688705","url":"https:\/\/www.whiterainbookhouse.com\/products\/integrated-marketing-communications-strategies-and-manuel-alonso-dos-santos-9781522576174","provider":"WR Book House","version":"1.0","type":"link"}