{"product_id":"integrating-corporate-communications-james-horton-9780899308951","title":"Integrating Corporate Communications: The Cost-Effective Use of Message and Medium","description":"\u003cp\u003eSeldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Horton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0899308953\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780899308951\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.56h x 6.42w x 1.08d","brand":"James Horton","offers":[{"title":"Hardcover","offer_id":48992024953087,"sku":"9780899308951","price":100.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/integrating-corporate-communications-james-horton-9780899308951","provider":"WR Book House","version":"1.0","type":"link"}