{"product_id":"integrating-new-technologies-in-international-gurinder-singh-9781771889575","title":"Integrating New Technologies in International Business: Opportunities and Challenges","description":"\u003cp\u003eThe international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. \u003cem\u003eIntegrating New Technologies in International Business: Opportunities and Challenges\u003c\/em\u003e explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market.\u003c\/p\u003e \u003cp\u003eThe chapters in the volume provide valuable insight on many cutting-edge topics on new technology in the business environment and the new digital world, or Industry 4.0, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eInternet of Things (IoT) and customer relationship management\u003c\/li\u003e \u003cli\u003eCross-cultural management\u003c\/li\u003e \u003cli\u003eArtificial intelligence\u003c\/li\u003e \u003cli\u003eSocial media advertising\u003c\/li\u003e \u003cli\u003eMultichannel banking\u003c\/li\u003e \u003cli\u003eDigital payment technology\u003c\/li\u003e \u003cli\u003eBlockchain technology\u003c\/li\u003e \u003cli\u003eAugmented reality\u003c\/li\u003e \u003cli\u003eEye-tracking analysis\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis book will be a valuable resource for business leaders and managers, industry professionals, business scholars, regulatory stakeholders, policymakers, faculty and students, and those who are interested in the current trends in the state of global digitization in industrial markets. The information provided here will help readers find the most appropriate approaches for taking advantage of these new technologies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gurinder Singh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1771889578\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781771889575\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apple Academic Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d\u003c\/p\u003e","brand":"Gurinder Singh","offers":[{"title":"Hardcover","offer_id":44077252051199,"sku":"9781771889575","price":169.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cf6421dd-3147-421b-83a6-cf8ca5830d7b.jpg?v=1685469004","url":"https:\/\/www.whiterainbookhouse.com\/products\/integrating-new-technologies-in-international-gurinder-singh-9781771889575","provider":"WR Book House","version":"1.0","type":"link"}