{"product_id":"intellectual-property-rights-management-l-alkaersig-9781137469526","title":"Intellectual Property Rights Management: Rookies, Dealers and Strategists","description":"This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e L. Alkaersig,K. Beukal,T. Reichstein\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137469528\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137469526\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/27\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 195\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.56d","brand":"L. Alkaersig","offers":[{"title":"Hardcover","offer_id":47423760859391,"sku":"9781137469526","price":119.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a53d2624-7f54-4949-b267-99aa8d87ec28.jpg?v=1761528893","url":"https:\/\/www.whiterainbookhouse.com\/products\/intellectual-property-rights-management-l-alkaersig-9781137469526","provider":"WR Book House","version":"1.0","type":"link"}