{"product_id":"interactive-marketing-christopher-miles-9781138008823","title":"Interactive Marketing: Revolution or Rhetoric?","description":"\u003cp\u003eThis author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing.' In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christopher Miles\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138008826\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138008823\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/03\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d","brand":"Christopher Miles","offers":[{"title":"Paperback","offer_id":48444001288447,"sku":"9781138008823","price":67.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b1943e96-e645-48ba-8b50-78ad7c45b0cf.jpg?v=1777209326","url":"https:\/\/www.whiterainbookhouse.com\/products\/interactive-marketing-christopher-miles-9781138008823","provider":"WR Book House","version":"1.0","type":"link"}