{"product_id":"internal-branding-nina-maclaverty-9781507505069","title":"Internal Branding: A How-To Guide","description":"What is Internal Branding - a How-To Guide about? - Companies which have a strong internal brand are more profitable and successful - This workbook is a practical, concise \"how-to\" for Internal Branding. It will appeal to all levels of employees, from the most senior officers down - Employees are crucial in delivering the required customer experience which is dependent on the effectiveness of the internal branding programme - An Internal Branding program literally acts as the bridge between business strategy and implementation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nina MacLaverty, Hugh Oddie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 150750506X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781507505069\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/28\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.23d","brand":"Nina MacLaverty","offers":[{"title":"Paperback","offer_id":44130582626559,"sku":"9781507505069","price":13.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_24e083de-ccdf-4d20-878e-df7c0146aa76.jpg?v=1687470157","url":"https:\/\/www.whiterainbookhouse.com\/products\/internal-branding-nina-maclaverty-9781507505069","provider":"WR Book House","version":"1.0","type":"link"}