{"product_id":"international-and-cross-cultural-marketing-naresh-k-malhotra-9781636514314","title":"International and Cross-cultural Marketing","description":"\u003cp\u003e���� \u003cstrong\u003eUnderstand Global Markets \u0026amp; Cultural Influences on Consumer Behavior!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternational and Cross-Cultural Marketing by \u003cstrong\u003eNaresh Malhotra\u003c\/strong\u003e explores the \u003cstrong\u003ecomplexities of marketing across borders\u003c\/strong\u003e and how cultural differences impact consumer behavior, branding, and market entry strategies. This volume in the Legend in Marketing series provides a deep dive into \u003cstrong\u003eglobal marketing theories, international business strategies, and cross-cultural consumer insights\u003c\/strong\u003e, helping professionals navigate today's interconnected economy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book examines \u003cstrong\u003eglobal market segmentation, cultural adaptation of products, international branding, and emerging trends in digital globalization\u003c\/strong\u003e. Readers will gain a strong foundation in understanding how \u003cstrong\u003esocioeconomic, political, and technological factors shape international marketing strategies.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIdeal for \u003cstrong\u003emarketing executives, business leaders, international trade professionals, and researchers\u003c\/strong\u003e, this book equips readers with \u003cstrong\u003edata-driven insights and frameworks\u003c\/strong\u003e for expanding into foreign markets while maintaining brand authenticity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e���� \u003cstrong\u003eMaster the art of global marketing-get your copy today!\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Naresh K. Malhotra,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636514316\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636514314\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 422\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.86d","brand":"Naresh K. Malhotra","offers":[{"title":"Paperback","offer_id":47425350041855,"sku":"9781636514314","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_17f1ec7b-1451-4971-b5a6-d8ae50db0485.jpg?v=1761538625","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-and-cross-cultural-marketing-naresh-k-malhotra-9781636514314","provider":"WR Book House","version":"1.0","type":"link"}