{"product_id":"international-expansion-of-the-united-leland-hoburg-9781466488069","title":"International Expansion of the United States Retail Industry into the European Market","description":"The purpose of this book is to study the United States (US) retail industry in regards to international expansion into the European Union (EU) market including: the decision to expand internationally and the country or countries targeted for initial expansion; the differences in marketing practices between the US and EU markets for point of purchase marketing; the differences in product differentiation and product mix including formulation and product packaging regulations or requirements per country; the differences between US and European views on impulse items as opposed to shopping goods, and the differences in views towards \"import goods\" vs. \"domestic goods\" in Europe; the entry barriers US retailers' face including level of ownership, governmental regulations, and restrictions, and land usage regulations that limit the physical location of operations; and supply chain difficulties or advantages faced by US retailers in Europe.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Leland Hoburg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466488069\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466488069\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/10\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 74\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.15d","brand":"Leland Hoburg","offers":[{"title":"Paperback","offer_id":48436641595647,"sku":"9781466488069","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_23e900b2-0437-441c-9ee0-20e98d48f774.jpg?v=1777157203","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-expansion-of-the-united-leland-hoburg-9781466488069","provider":"WR Book House","version":"1.0","type":"link"}