{"product_id":"international-fragmentation-anshu-saxena-arora-9783319338453","title":"International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth","description":"This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. \u003cbr\u003eThrough a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anshu Saxena Arora\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319338455\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319338453\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/12\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 154\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.56h x 6.13w x 0.60d","brand":"Anshu Saxena Arora","offers":[{"title":"Hardcover","offer_id":48089083642111,"sku":"9783319338453","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1b209e45-d7aa-49b0-b537-83f9c707f21b.jpg?v=1769108101","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-fragmentation-anshu-saxena-arora-9783319338453","provider":"WR Book House","version":"1.0","type":"link"}