{"product_id":"international-marketing-christopher-l-myers-9798823396837","title":"International Marketing: Winning in the New Global Economy","description":"\u003cp\u003e\u003cstrong\u003eInternational Marketing: Winning in the New Global Economy\u003c\/strong\u003e introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe opening chapter examines the current state of the global economy taking into account the political, societal, and economic changes that have impacted individuals, businesses, and the ways in which we work. Additional chapters explore historical events and issues that have shaped the global economy in the new millennium, contemporary trade theories, and the effects of social frustration and political unrest on international marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStudents learn about trade credit financing instruments, supply chain logistics and management, international marketing research, personal and cultural factors in global business, and global branding and marketing. The closing chapters survey key international organizations and what it takes to win in today's global economy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe third edition features new readings on energy security and the transformation of the market economy, as well as revisions in Chapters 1 and 14 to reflect changes in the global economy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInternational Marketing\u003c\/strong\u003e is an ideal textbook for courses in global business, marketing, and leadership.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christopher L. Myers\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798823396837\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/21\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.51d","brand":"Christopher L. Myers","offers":[{"title":"Paperback","offer_id":48520227487999,"sku":"9798823396837","price":122.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_21cf0e01-4d05-4413-9bdc-fce7c005e188.jpg?v=1778741500","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-marketing-christopher-l-myers-9798823396837","provider":"WR Book House","version":"1.0","type":"link"}