{"product_id":"international-marketing-in-the-network-f-kohlbacher-9780230515703","title":"International Marketing in the Network Economy: A Knowledge-Based Approach","description":"The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting \u0026amp; Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e F. Kohlbacher\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230515703\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230515703\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/23\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.71h x 5.82w x 0.88d","brand":"F. Kohlbacher","offers":[{"title":"Hardcover","offer_id":47420687614207,"sku":"9780230515703","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4fac1b72-5915-45a9-83ff-8f6383749246.jpg?v=1761526294","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-marketing-in-the-network-f-kohlbacher-9780230515703","provider":"WR Book House","version":"1.0","type":"link"}