{"product_id":"international-marketing-in-times-of-erika-graf-9783110772227","title":"International Marketing in Times of Sustainability and Digitalization","description":"Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago. This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. The book explores how digitalization makes potential connections and advances available to marketing and how marketing can contribute to shaping a more sustainable future. It is a must read for students interested in the topic and managers who are confronted with these challenges. Supplementary materials for the book are available!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erika Graf\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3110772221\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783110772227\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e de Gruyter\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/20\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 321\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.67d","brand":"Erika Graf","offers":[{"title":"Paperback","offer_id":44076755714303,"sku":"9783110772227","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6e47c78e-b9f5-4f56-990b-380dedda0709.jpg?v=1685466638","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-marketing-in-times-of-erika-graf-9783110772227","provider":"WR Book House","version":"1.0","type":"link"}