{"product_id":"international-marketing-lloyd-corder-9781535562829","title":"International Marketing: 12 Steps to Winning Globally","description":"International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool. It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that strategy and measure how well you did. Bonus appendix materials include how to use Excel in your marketing research efforts to analyze data, write formulas and build an automated top line report.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lloyd Corder\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 153556282X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781535562829\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/27\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 302\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.99w x 0.63d","brand":"Lloyd Corder","offers":[{"title":"Paperback","offer_id":43936980893951,"sku":"9781535562829","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_44f068ac-a0dc-4db3-855b-10ee4a86ae49.jpg?v=1681427593","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-marketing-lloyd-corder-9781535562829","provider":"WR Book House","version":"1.0","type":"link"}